Amazing things

About us

Our company

With over 20 years of experience in the heart of New York’s jewelry industry, we began our journey by designing and producing unique lock systems for fine jewelry. What started as a focus on innovation quickly grew into a full-service jewelry operation as more customers sought our expertise. Today, we proudly create custom gold jewelry entirely in-house. Our skilled team includes expert model makers, experienced masters, two specialized stone setters—one for large stones, the other for pavé work—along with engraving artists, polishers, and resizing specialists. We also craft custom picture pendants with precision image setting, all under one roof.

Our mission

To deliver finely crafted, custom gold jewelry with a level of quality and detail that speaks for itself—while keeping our pricing fair and accessible. From concept to completion, we aim to make every piece a personal statement that lasts a lifetime.

Our vision

To become a trusted destination for custom, high-quality gold jewelry by combining expert craftsmanship with a modern, customer-first approach—online and beyond. We strive to make luxury jewelry not only beautiful, but truly personal and attainable for everyone.

  • 20 +

    Years

  • 100 +

    Clients

  • 100 +

    Shops

  • 48 K+

    Sales